This year marks the start of a new generation, "Generation Beta"!

Some facts about this new wave of humans:
These will be the children of younger millenials (Gen Ys) and older Gen Zs
By 2035 they will make up about 16% of the population
Many Generation Beta's will live to see the 22nd century!
What do the researchers predict about this new generation?
Being born into a world saturated with technology...

Blending online and in-person community seamlessly...

Generation Beta are expected to bring about massive innovation in technology and have a focus on sustainability, equality and global collaboration. Being raised by the Gen Y/Gen Z parents, these babies will grow to innovate not just for convenience but to tackle world challenges such as climate change, global population shifts and rapid urbanisation.