Our Privacy Pledge is simple. We promise that we will tell you how we use your data, and we will use it responsibly. We will make sure we collect and store your data securely.
The well-being of you and your baby is our number one priority
We must collect and keep a little data about you, like your name, email address, payment details and some details about your pregnancy. We sometimes must share your data with your NHS care provider to make sure that in the event of us identifying any problem, you receive the correct care.
We promise to collect, process, store and share your data safely and securely.
We use data to inform you of any changes to your appointment
We can use the contact details you share with us to confirm your appointment and to let you know if there are changes to your scheduled appointment. By listening to what our customers tell us, we can improve our services.
We use data to make your experience more affordable
We appreciate loyalty. Many of our customers choose to return for more scans during their current pregnancy or subsequent ones and we like to reward this loyalty.
We will let you know when there are special offers or tell you about services that you may be interested in such as additional scans later in your current pregnancy.
We can also work with other carefully selected businesses to put together exclusive offers that we think are right for you and if you allow us to, we will tell you about these. Remember you are in control and you can manage your preferences at any time.
You are in control of your data
If you would like to stop receiving marketing from us, you can review and amend your preferences at any time by emailing us at email@example.com with the header “Unsubscribe”.
If the information we hold on you is wrong, you can email us at firstname.lastname@example.org, let us know what needs updating and we will correct it.
Who is responsible for your data
References to our ‘Website’ mean www.imaginatal.co.uk
Personal data we collect about you
We collect personal data from you, for example when you book an appointment with us, use our Website, use our services or contact us. If you book an appointment on behalf of someone else, you must have their consent to use their personal information.
For more information on the parties who may share your personal data with us, please see “Sharing your personal data” section below.
Categories of data we collect
We may collect and process the following categories of information about you:
Your name and surname and your contact details (email address, telephone number and postal address)
When you book an appointment on our Website.
When you choose an offer that we feature on our Website.
When you attend our clinic for the purposes of your scan appointment.
Information about your pregnancy and pregnancy history
This may include your EDD, information relating to your current pregnancy, information relating to previous pregnancies, your general health (as would be relevant to your pregnancy), your preferred hospital and the contact details of your GP.
Information about your transaction including your payment card details
When you pay for your chosen services in our clinic.
When you pay for your chosen services over the phone. We do not store any information on your payment card.
Payments made through our Website are processed through a secure payment portal operated by a third party. We do not receive any information on your payment card.
The communications you exchange with us (for example, your emails, letters, calls, or your messages on our online chat service)
When you contact us or are contacted by us.
When you give us feedback in our clinic, by e-mail or by telephone.
When you reply to our requests for feedback.
Anonymised Information about how you use our Website, such as your searches for services, clinic location or offers.
Sensitive personal data
While providing services to you, we may collect information that could reveal your racial or ethnic origin, physical or mental health. Such information is considered “sensitive personal data” under the UK Data Protection Act 2018 and other data protection laws. We only collect this information where you have given your explicit consent, it is necessary to fulfil our contract with you or you have deliberately made it public.
For example, we may collect this information in the following circumstances:
For your safety, when you have a specific medical condition that we should be aware of before your appointment, you will need to inform us of.
By providing us with information about your current and previous pregnancies so that we are well informed prior to completing your scan appointment.
If you do not allow us to process any sensitive personal data, this may mean we are unable to provide all or parts of the services you have requested from us. Please be aware that in such circumstances you will not be entitled to cancel or obtain a refund of any price you have paid.
How and why we use your personal data
We use your personal data for the following purposes:
To manage your bookings and provide our services to you. When you book an appointment with us, we use your information to perform our services in relation to your chosen service. We also use it to change your appointment if you request such changes.
To communicate with you and manage our relationship with you. We may contact you by email and or SMS for administrative or operational reasons, for example in order to send you confirmation of your appointment and your payments. We will also send you information on scans that you may be interested in later in your current pregnancy for example Gender scans, HD 4D scans or Wellbeing scans. Please be aware that these communications are made to inform you and as such, you will continue to receive them during your current pregnancy even if you opt-out from receiving other marketing communications. We will also use your personal data if we contact you after you have sent us a request, filled in a web-form through our Website or contacted us on social media. Your opinion is especially important to us, so we may send you an email or SMS to seek your feedback. We will use the communications you exchange with us and the feedback you may provide in order to manage our relationship with you as our customer and to improve our services and experiences for customers.
To personalise and improve your customer experience. We may use your personal data in order to tailor our services to your needs and preferences and to provide you with a personalised customer experience. For example, if you inform us about your preferred clinic location, we will be able to send you offers that are relevant to your location. We may use this information to tailor the content and offers that you see on our Website and, if you have agreed to receiving marketing communications, to send you relevant messages that we think you like. If you are in the process of making a booking but you leave our Website before your order has been placed, we may contact you in order to help you easily complete your booking.
To inform you about our news and offers that you may like. We may send you marketing communications, if you have indicated that you are happy to receive these, for example when you make a booking with us and you express a wish to receive such communications. You can also request us to send you marketing communications. If you are happy to receive marketing communications, we may send you communications promoting our partners’ products and services that may be relevant to your pregnancy. These products may include other pregnancy services and other ante-natal and post-natal products and services. Please note that this is not an exhaustive list and is subject to change. Please note that we do not share your contact details and other personal data with other companies for marketing purposes unless we have obtained your consent to do so. If you have previously consented to receiving marketing information from our preferred partners you can also choose to opt out from receiving marketing communications at any time, by clicking on the relevant unsubscribe link at the bottom of any marketing related email you may receive from us. If you prefer, you can also send an email to email@example.com with the header “Unsubscribe”.
To improve our services, fulfil our administrative purposes and protect our business interests. The business purposes for which we will use your information include accounting, billing and audit, credit or other payment card verification, fraud screening, safety, security and legal purposes, statistical and marketing analysis, systems testing, maintenance and development.
To comply with our legal obligations.
Requesting access to your personal data
You have a right to request access to the personal data that we hold about you. This could include information relating to appointments you have had with us.
If you would like to request a copy of your personal data, please email us to firstname.lastname@example.org stating your full name, details of your appointment (reference number, date, time, clinic location) and which data you require access to. We will always make sure that it is you that we are in contact with before we allow any data to be released.
We are committed to taking appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing and against accidental loss, destruction or damage to personal data. When you provide your personal data through our Website, this information is transmitted across the internet securely using high-grade encryption.
Furthermore, Imaginatal is a PCI DSS compliant organisation. This means that we adhere to high security standards in order to protect your payment card details when you are sending us this information.
We will retain your personal data for as long as we need it in order to fulfil our purposes set out in our Data Retention Policy or in order to comply with the law.
Cookies or other tracking technologies
In order to improve our services, to provide you with more relevant content and to analyse how visitors use our Website, we may use technologies, such as cookies, pixels or tracking software. Please be aware that we will not be able to identify you from the information we collect using these technologies.
For example, we use software to monitor customer traffic patterns and Website usage to help us develop the design and layout of the Website in order to enhance the experience of the visitors to our Website. This software does not enable us to collect any personal data. In addition, in order to understand how our customers interact with the emails and the content that we send, we use pixels that allow us to know if the emails we send are opened or if the content of our emails is displayed in text or html form.
Sharing your personal data
Your personal data may also be disclosed to a third party who acquires us or substantially all our assets.
We may also share some of your personal data with, or obtain your personal data from, the following categories of third parties:
Suppliers providing services to us in order to help us improve our services and your customer experience. We may for example share your personal data with your GP or the NHS. We select very carefully our suppliers who process your personal data on our behalf and require that they comply with high security standards for the protection of your personal data.
Credit and debit card companies. We may share some of your personal data, which includes information about your method of payment and booking, to the credit or debit card company that issued the card you used to make your booking. In order to ensure the security of your transactions and prevent or detect fraudulent transactions, we may also share your information with our fraud screening partner.
Our partners who offer related products and services on our Website, promote offers or co- organise competitions on our Website. From time to time, we make certain third party offers available through our Website or we publish competitions co-organised by third parties. If you choose to purchase products or services offered on our Website by third parties, accept offers or participate in a competition, some of your personal data, such as your contact details and your billing information, may be directly collected by or disclosed to that third party. As such, if you purchase their products or services, your information may be collected by or transferred to the following categories of organisations. Please note that the below list is not exhaustive and is subject to change:
Suppliers or retailers of pregnancy related products or services
Suppliers or retailers of maternity or baby wear products or services
In addition to the parties listed above, we may disclose your personal data when this is required by the law of any jurisdiction to which Imaginatal may be subject.
You have the following rights:
The right to access your personal data and supplementary information that we hold. This will allow you to be aware of and verify the lawfulness of the processing.
The right to have any inaccurate personal data rectified or completed if it is incomplete. You can make a request for rectification verbally at one of our clinics or in writing to us at email@example.com. We will respond to a request within a maximum of one calendar month. In certain circumstances we may refuse a request for rectification for example if we reasonably believe that the request is excessive or unfounded.
You have the right to have your personal data erased. This is also known as the ‘right to be forgotten’. The right is not absolute and only applies in certain circumstances. You have the right to have your personal data erased if:
the personal data is no longer necessary for the purpose which we originally collected or processed it for.
we are relying on consent as your lawful basis for holding the data, and you withdraw your consent.
we are relying on legitimate interests as our basis for processing, you object to the processing of your data, and there is no overriding legitimate interest to continue this processing.
we are processing your personal data for direct marketing purposes and you object to that processing.
we have processed your personal data unlawfully (i.e. in breach of the Data Protection Act 2018; or
we must do it to comply with a legal obligation.
You have the right to restrict the processing of your personal data where you have a particular reason for wanting the restriction. This may be because you have issues with the content of the information that we hold or how we have processed your data. In most cases, you may not require that we restrict from processing your personal data indefinitely, but we will need to have the restriction in place for a certain period.
You have the right to obtain and reuse your personal data from us for your own purposes across different services. If you exercise this right, we will help you to move, copy or transfer your data easily from one IT environment to another in a safe and secure way, without hindrance to usability.
You have the right to object to:
processing of your data based on legitimate interests or the performance of a task in the public interest/exercise of official authority (including profiling).
direct marketing (including profiling); and
processing for purposes of scientific/historical research and statistics.
We welcome questions, comments and requests regarding this Policy. These can be sent to firstname.lastname@example.org
What Are Cookies
You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of our site. Therefore, it is recommended that you do not disable cookies.
The Cookies We Use
Orders processing related cookies. This site offers e-commerce or payment facilities, and some cookies are essential to ensure that your order is remembered between pages so that we can process it properly.
Site preferences cookies. In order to provide you with a great experience on this site we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences, we need to set cookies so that this information can be called whenever you interact with a page is affected by your preferences.
Third Party Cookies
This site uses Google Analytics which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.
For more information on Google Analytics cookies, see the official Google Analytics page.
Third party analytics are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you.
From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features, these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimisations our users appreciate the most.
As we sell products it is important for us to understand statistics about how many of the visitors to our site make a purchase and as such this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our costs to ensure the services we provide to you are more affordable.
We welcome questions, comments and requests regarding this Policy. These can be sent to email@example.com