Our Privacy Pledge

Our Privacy Pledge is simple. We promise that we will tell you how we use your data, and we will use it responsibly. We will make sure we collect and store your data securely.

The well-being of you and your baby is our number one priority

We must collect and keep a little data about you, like your name, email address, payment details and some details about your pregnancy. We sometimes must share your data with your NHS care provider to make sure that in the event of us identifying any problem, you receive the correct care.

We promise to collect, process, store and share your data safely and securely.

We use data to inform you of any changes to your appointment

We can use the contact details you share with us to confirm your appointment and to let you know if there are changes to your scheduled appointment. By listening to what our customers tell us, we can improve our services.

We use data to make your experience more affordable

We appreciate loyalty. Many of our customers choose to return for more scans during their current pregnancy or subsequent ones and we like to reward this loyalty.

We will let you know when there are special offers or tell you about services that you may be interested in such as additional scans later in your current pregnancy.

We can also work with other carefully selected businesses to put together exclusive offers that we think are right for you and if you allow us to, we will tell you about these. Remember you are in control and you can manage your preferences at any time.

You are in control of your data

If you would like to stop receiving marketing from us, you can review and amend your preferences at any time by emailing us at data@imaginatal.co.uk with the header “Unsubscribe”.

If the information we hold on you is wrong, you can email us at data@imaginatal.co.uk, let us know what needs updating and we will correct it.

Our Privacy Policy

This Privacy Policy forms part of your Terms and Conditions and your contract with us for the booking and arrangement of your chosen service.

Imaginatal Health Ltd is committed to protecting your safety and privacy and takes its responsibilities regarding the security of customer information very seriously. This privacy policy explains what personal data we collect about you, how and why we use it, who we disclose it to, and
how we protect your privacy.

Who is responsible for your data

Our Privacy Policy applies to the personal data that Imaginatal Health Ltd collects and uses.

References in this Privacy Policy to “Imaginatal Health Ltd”, “Imaginatal”, “we”, “us” and “our” mean Imaginatal Health Ltd, a company registered in England and Wales with registration no 12575342 and registered office at 151 Wick Road, Brislington, Bristol, BS4 4HH. We control the ways your
personal data is collected and the purposes for which your personal data is used and we are the “data controller” for the purposes of the UK Data Protection Act 2018 and other relevant European data protection legislation.

References to our ‘Website’ mean www.imaginatal.co.uk

Personal data we collect about you

When using the term “personal data” in our Privacy Policy, we mean information that relates to you and allows us to identify you, either directly or in combination with other information that we may hold. Your personal data may include for example your name, your contact details, information
relating to your pregnancy (e.g. your EDD, previous pregnancy history) or information on how you use our Website, or you interact with us.

We collect personal data from you, for example when you book an appointment with us, use our Website, use our services or contact us. If you book an appointment on behalf of someone else, you must have their consent to use their personal information.

For more information on the parties who may share your personal data with us, please see “Sharing your personal data” section below.

Categories of data we collect

We may collect and process the following categories of information about you:

Sensitive personal data

While providing services to you, we may collect information that could reveal your racial or ethnic origin, physical or mental health. Such information is considered “sensitive personal data” under the UK Data Protection Act 2018 and other data protection laws. We only collect this information where you have given your explicit consent, it is necessary to fulfil our contract with you or you have deliberately made it public.

For example, we may collect this information in the following circumstances:

If you do not allow us to process any sensitive personal data, this may mean we are unable to provide all or parts of the services you have requested from us. Please be aware that in such circumstances you will not be entitled to cancel or obtain a refund of any price you have paid.

How and why we use your personal data

We use your personal data for the following purposes:

Requesting access to your personal data

You have a right to request access to the personal data that we hold about you. This could include information relating to appointments you have had with us.

If you would like to request a copy of your personal data, please email us to data@imaginatal.co.uk stating your full name, details of your appointment (reference number, date, time, clinic location) and which data you require access to. We will always make sure that it is you that we are in contact with before we allow any data to be released.

If you have questions in relation to your personal data, please contact us at: data@imaginatal.co.uk

Security of your personal data

We are committed to taking appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing and against accidental loss, destruction or damage to personal data. When you provide your personal data through our Website, this
information is transmitted across the internet securely using high-grade encryption.

Furthermore, Imaginatal is a PCI DSS compliant organisation. This means that we adhere to high security standards in order to protect your payment card details when you are sending us this information.

As described in this Privacy Policy, we may in some instances disclose your personal data to third parties. Where we disclose your personal data to a third party, we require that third party to have appropriate technical and organisational measures in place to protect your personal data; however
in some instances we may be compelled by law to disclose your personal data to a third party, such as local authority agencies, and have limited control over how it is protected by that party.

The information that you provide to us will be held in our systems, which are located on our premises or those of an appointed third party. We may also allow access to your information by other third parties who act for us for the purposes described in this Privacy Policy or for other purposes approved by you. Your personal data may be accessed by and processed outside the European Economic Area (the European Economic Area being the European Union and Iceland, Liechtenstein and Norway, also referred to as the “EEA”) – including by staff operating outside the
EEA who work for us or for one of our suppliers or agents (this includes staff engaged in, among other things, the fulfilment of your booking). Where your personal data is transferred outside of the EEA, we require that appropriate safeguards be in place.

We will retain your personal data for as long as we need it in order to fulfil our purposes set out in our Data Retention Policy or in order to comply with the law.

Cookies or other tracking technologies

In order to improve our services, to provide you with more relevant content and to analyse how visitors use our Website, we may use technologies, such as cookies, pixels or tracking software. Please be aware that we will not be able to identify you from the information we collect using these technologies.

For example, we use software to monitor customer traffic patterns and Website usage to help us develop the design and layout of the Website in order to enhance the experience of the visitors to our Website. This software does not enable us to collect any personal data. In addition, in order to understand how our customers interact with the emails and the content that we send, we use pixels that allow us to know if the emails we send are opened or if the content of our emails is displayed in text or html form.

We also use cookies in our Website, or in our emails. Cookies are small pieces of information stored by your browser on your computer’s hard drive. They enable you to navigate on our Website and allow us to provide features such as remembering aspects of your search to make subsequent
searches faster. You can delete cookies if you wish; while certain cookies are necessary for viewing and navigating on our Website, most of the features will be still accessible without cookies.

For more information on how we use cookies and how you can remove them, read our COOKIE POLICY.

Sharing your personal data

Your personal data may also be disclosed to a third party who acquires us or substantially all our assets.

We may also share some of your personal data with, or obtain your personal data from, the following categories of third parties:

Our partners have their own privacy policies and terms of use over which Imaginatal does not have control. Whilst we carefully select these partners, we have no responsibility or liability for their privacy policies, terms of use or the way they process your personal data. Please ensure that you review the relevant privacy policies and terms of use of these partners prior to purchasing their goods or services, using their websites, apps or services or providing any personal data to them.

In addition to the parties listed above, we may disclose your personal data when this is required by the law of any jurisdiction to which Imaginatal may be subject.

Through our Website we provide links to third party websites which are subject to separate Privacy Polices. Please be aware that this Privacy Policy does not apply to such websites and Imaginatal is not responsible for your information that third parties may collect through these websites.

Your rights

You have the following rights:

Updates to our Privacy Policy

Our Privacy Policy is reviewed at least annually, and we will update the Privacy Policy if necessary. We will then publish any new version of this Policy on our Website.

Contact information

We welcome questions, comments and requests regarding this Policy. These can be sent to data@imaginatal.co.uk

Our Cookie Policy

This Cookie Policy forms part of the Privacy Policy for Imaginatal Health Ltd. It is accessible from our Website, www.imaginatal.co.uk

What Are Cookies

As is common practice with almost all professional websites this site uses cookies, small pieces of information stored by your browser on your computer’s hard drive, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of the site’s functionality.

How We Use Cookies

We use cookies for a variety of reasons detailed below. Unfortunately, in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure
whether you need them or not in case, they are used to provide a service that you use.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain
functionality and features of our site. Therefore, it is recommended that you do not disable cookies.

The Cookies We Use

Third Party Cookies

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

Contact Information

We welcome questions, comments and requests regarding this Policy. These can be sent to data@imaginatal.co.uk